The Beginnings

The year was 2012, and Realtor, Bob Slawson was assisting potential custom home buyers identify appropriate homesites and choose from a collection of pre-designed models available in Zionsville’s Stonegate neighborhood. One model had the right style, but not the right layout. Another model had the right layout, but not the right size. It was only after listening to client after client become frustrated with not being able to find just the right combination of features that Bob had an epiphany. Enter Nick Winings.

At that same time, Nick was doing construction management for a custom home builder in Stonegate along with a few other custom neighborhoods. When Bob and Nick met, they both realized, one in the other, that there was a large segment of the custom home market being underserved—many custom buyers, particularly “rightsizers”, who needed completely custom solutions that fit very individual needs. It was at that very moment; Woodstock Custom Homes was born.

The idea was simple in concept but not so simple in execution. With no existing clients and no portfolio of completed homes to show, the two set out to test their shared beliefs in a series of spec homes, designed by Bob and built by Nick… a “build it and they will come” moment was underway.

More Than Custom Homes

In the years since that humble beginning, Woodstock has evolved into one of the top custom home builders in the central Indiana market, while remaining true to that original vision. But what has materialized as a result of owner-to-owner and client-to-owner listening and learning is the realization that Woodstock is designing and building more than just homes, they’re designing and building modern lifestyles.

Woodstock’s north star is found in its tagline: “We Nail the Concept.” A service company at heart, Woodstock’s aim is to put the WOW in fine homebuilding. This singular focus delivers custom homes designed for main level living with indoor/outdoor, open concept floor plans that include jaw-dropping architectural detail... all in just the right blend of luxury and size for each client.

A quick survey of past clients yields glowing comments like “… you were made to feel that you were important, and we never felt like we were being put off.” and “Not only does Woodstock provide a high-quality product at a competitive price, but they also make the entire building experience enjoyable. It’s like having friends build your home for you.”

To learn more about Woodstock and see examples of their lifestyle home design, visit WoodstockCustomHomes.com or call 317.506.3568 to speak with Bob directly.